XCelerate Auto Warranty Purchase Process
Redesigned the XCare warranty purchase flow to reduce drop-off across an information-heavy 6-step process, clarify plan selection, improve trust, and create a smoother path from landing page to checkout.
About the project
The heart of the XCare business is their warranty offering. Purchasing a warranty involves a 6-step process, including vehicle information input, selecting a plan, entering owner and car details, legal confirmation, and payment as the final step. This project focused on streamlining the process to minimize customer drop-offs across the information-heavy steps. The goal was to ensure users do not lose interest during the input phases, especially when presented with pricing options. By refining the entire process, from the initial landing page to checkout, the work aimed to create a smoother, more intuitive user experience and improve conversion rates.
The company
Xcelerate Auto is a leader in leasing, financing, and warranty solutions tailored for the electric vehicle market. Headquartered in McKinney, Texas, the company focuses exclusively on EVs, with a mission to drive the widespread adoption of clean energy transportation.
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