XCare Website

An evolving customer-facing website and landing page system for explaining EV warranty products and improving conversion.

Role

Product Designer

Deliverables

Website, Landing Pages, Design System, CRO

Expertise

Product Design, Design Systems, Conversion Optimization, A/B Testing

The company

XCare provides extended warranty plans for electric vehicles across the United States, helping owners protect themselves against unexpected repair costs through a fully digital purchasing experience.

My role

Designed and continuously evolved the customer-facing website as part of an ongoing product partnership. My work spans landing pages, feature launches, conversion-focused improvements and a growing design system that supports rapid iteration. Every release is informed by user behavior, experimentation and close collaboration with product, marketing and development teams, with the goal of making complex warranty products easier to understand and purchase.

Services

Product DesignUX/UI DesignDesign SystemConversion OptimizationLanding PagesResponsive Design

Let's get in touch

Hit me up if you’re wishing to discuss a project, have general questions or thinking about a partnership.

Build something great